PPC (Pay-Per-Click) advertising has been at the forefront of internet marketing for more than a decade. There’s a good reason for that. The medium has provided businesses with a unique way to reach customers across a variety of platforms. Whether you are paying for clicks on Facebook, Google or another medium – it provides a way to target your audience that was simply never available in print advertising or other media.
There are many reasons why your business should be engaging in PPC advertising outside of profit and return on investment. PPC advertising can have a profound impact on your standing within a given industry.